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Articles, Blog, Reporting

Unlocking the full potential of your advertising budget with GA4 and server-side tracking

July 12, 2024 timmy

Introduction In the competitive digital advertising landscape, every bit of data is crucial for making informed decisions. The advent of Google Analytics 4 (GA4) has brought about a paradigm shift in how businesses can track and analyze their website traffic, especially e-commerce transactions. One of the salient features of GA4 is its enhanced tracking capabilities, […]

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