When it comes to starting an online store, there are many platforms to choose from. One of the most popular and user-friendly options is Shopify. Shopify has become a popular choice thanks to its comprehensive features and ease of use. Here are 16 reasons why Shopify, with its extensive features and user-friendliness, is the best […]
Looker Studio Date Format Guide
In the realm of data analytics, presenting your data in a comprehensible and visually appealing manner is crucial. Looker Studio, a powerful tool for data visualization and business intelligence, offers various ways to format date dimensions to suit your reporting needs. This guide delves into the practical aspects of manipulating date formats in Looker Studio, […]
Unlocking the full potential of your advertising budget with GA4 and server-side tracking
Introduction In the competitive digital advertising landscape, every bit of data is crucial for making informed decisions. The advent of Google Analytics 4 (GA4) has brought about a paradigm shift in how businesses can track and analyze their website traffic, especially e-commerce transactions. One of the salient features of GA4 is its enhanced tracking capabilities, […]