Ever wanted to reorganize your data in Looker Studio (previously Google Data Studio) with just a few simple lines? The CASE statement is exactly what you need. In this guide, we’ll break down how and why to use CASE, especially in an eCommerce setting. By the end, you’ll see how to group dimensional data in […]
Delve into the realm of marketing mix modeling and unlock the secrets to crafting winning marketing strategies. Discover how this analytical approach empowers businesses to allocate resources effectively and stay ahead in today’s competitive landscape. In the dynamic world of marketing, success hinges on the ability to make informed decisions backed by data-driven insights. With […]
Embark on a journey through the marketing funnel, where prospects progress from awareness to becoming brand advocates. This comprehensive guide explores each stage of the funnel, from capturing attention to fostering advocacy. Start mastering the marketing funnel today and watch your business thrive! Welcome to our comprehensive guide on mastering the marketing funnel, where we’ll […]
Unlock the power of UTM-tagging in Google Analytics. Learn what UTM-tags are, how they work, and how to leverage them to track and analyze your marketing campaigns effectively. In the vast landscape of digital marketing, understanding the effectiveness of your campaigns is crucial for success. Enter UTM-tagging, a powerful tool in the marketer utilizing Google […]
In the fast-paced world of business, keeping a finger on the pulse of performance is crucial. One of the key tools for this task is the use of Key Performance Indicators, commonly known as KPIs. In this blog post, we’ll explore what KPIs are, why they matter, and how businesses can harness their potential for […]
How It Works (and Why You Should Care) In this guide, I’ll walk you through the concept of attribution and why it’s critical for online business owners and digital marketers. Attribution is basically the method we use to decide which channel deserves credit for a conversion. Sounds simple, right? The truth is, once you start […]
The best, most customisable and controllable method to add new feeds is by using dynamic feed links which contains your product data in XML format, as it’s widely used across most channels such as Meta, Google, Pinterest, TikTok and more. A dynamic XML feed is also always available online for your channels to read from, […]
Creating informative and visually appealing reports in Google Looker Studio doesn’t have to be complicated. Whether you’re a beginner or an experienced data analyst, there are different approaches depending on your skill level and needs. In this guide, we’ll explore two ways to create powerful reports – one easy and quick, and one more advanced […]
Creating Your Own Marketing “Holiday” While Black Friday is great, creating your own “holiday” tailored to your audience can be a goldmine. We’ve seen outstanding results by choosing a specific day of the year when competition for attention is lower, resulting in lower CPM rates and more cost-effective advertising. It also provides a sales boost […]
1. Ensure Accurate Conversion Tracking Set up proper conversion tracking to measure the effectiveness of your ads. Without accurate tracking, neither you or the platform won’t know which campaigns or products that are driving sales. Use Google Tag Manager to track key actions, often purchases for ecommerce. 2. Optimize Your Product Feed for Shopping Ads […]
