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Analysis, Articles, Blog, Digital Marketing, Ecommerce, Reporting

Attribution in Digital Marketing – How It Works

January 16, 2025 timmy

How It Works (and Why You Should Care) In this guide, I’ll walk you through the concept of attribution and why it’s critical for online business owners and digital marketers. Attribution is basically the method we use to decide which channel deserves credit for a conversion. Sounds simple, right? The truth is, once you start […]

Articles, Blog, Feed management

How to set up meta ads language feeds

November 7, 2024 timmy

The best, most customisable and controllable method to add new feeds is by using dynamic feed links which contains your product data in XML format, as it’s widely used across most channels such as Meta, Google, Pinterest, TikTok and more. A dynamic XML feed is also always available online for your channels to read from, […]

reports looker
Analysis, Articles, Blog, Reporting

Two Ways to Create Powerful Reports in Google Looker Studio

October 22, 2024 Emmie Sjölander Holmgren

Creating informative and visually appealing reports in Google Looker Studio doesn’t have to be complicated. Whether you’re a beginner or an experienced data analyst, there are different approaches depending on your skill level and needs. In this guide, we’ll explore two ways to create powerful reports – one easy and quick, and one more advanced […]

meta-ads-successful-case-study
Case studies, Digital Marketing, Meta Ads

An incredibly successful Meta Ads strategy with actionable tips

September 16, 2024 Sofia Röstén

Creating Your Own Marketing “Holiday” While Black Friday is great, creating your own “holiday” tailored to your audience can be a goldmine. We’ve seen outstanding results by choosing a specific day of the year when competition for attention is lower, resulting in lower CPM rates and more cost-effective advertising. It also provides a sales boost […]

google ads tips
Articles, Blog, Digital Marketing, Google Ads

Boost Your Ad Performance with These Quick Google Ads Tips!

September 9, 2024 Emmie Sjölander Holmgren

1. Ensure Accurate Conversion Tracking Set up proper conversion tracking to measure the effectiveness of your ads. Without accurate tracking, neither you or the platform won’t know which campaigns or products that are driving sales. Use Google Tag Manager to track key actions, often purchases for ecommerce. 2. Optimize Your Product Feed for Shopping Ads […]

marketing trands
Articles, Blog, Digital Marketing, Ecommerce

3 Digital Marketing Trends to Watch for Q4

September 6, 2024 Emmie Sjölander Holmgren

As we approach the final quarter of 2024, digital marketing strategies continue to evolve rapidly. With the fast pace of change, ecommerce businesses need to stay agile and seize new opportunities. In this post, we’ll explore three key trends that ecommerce companies should focus on for Q4 to drive sales and stay ahead of the […]

feed-manager-product-feed-app-shopify
Blog, Digital Marketing, Ecommerce

Best Product Feed App for Shopify in 2024

August 27, 2024 Sofia Röstén

Best Product Feed App for Shopify in 2024: Why Feedmanager by Ondigital is the Top Choice for E-commerce Stores When it comes to running a successful e-commerce store on Shopify, having a well-managed product feed is essential. With the increasing complexity of online marketing, especially on platforms like Google Shopping, Meta Ads, and Pinterest, finding […]

shopping css
Articles, Blog, Ecommerce, Google Ads

What is a shopping CSS? – Google Comparison Shopping Service

August 9, 2024 Emmie Sjölander Holmgren

What is a shopping CSS? A CSS, or Comparison Shopping Service, is a service that allows consumers to compare products and prices from various online retailers. By using a CSS, users can easily find the best deals and make well-informed purchasing decisions. When advertising on Google Shopping, the CSS appears as shown in the image […]

Google Looker Studio Connector
Articles, Blog, Reporting

Unleash the Power of Google Looker Studio Connectors: Transforming Data Visualization

August 9, 2024 Emmie Sjölander Holmgren

Introduction In today’s data-driven world, businesses and organizations are constantly seeking innovative ways to harness and make sense of their data. Google’s Looker Studio, a powerful and user-friendly data visualization tool, has emerged as a go-to solution for creating stunning and insightful reports and dashboards. But what if you could take your Google Looker Studio […]

data-driven insights
Analysis, Articles, Blog

Harnessing Data: Empowering Businesses Through Data-Driven Decision Making

August 8, 2024 Emmie Sjölander Holmgren

As we navigate through life and business, we often encounter the age-old adage: ‘Trust your gut.’ It’s a sentiment ingrained in us from an early age, suggesting that intuition and instinct are reliable guides in decision making. We’re taught to rely on our gut feelings, our inner voice, to steer us in the right direction. […]

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