In a world where ecommerce data is scattered across platforms, campaigns, and tools, you need a solid foundation for analytics. For us, that foundation is Google BigQuery. Here are seven concrete reasons why we rely so heavily on BigQuery when building data solutions for our ecommerce clients: 1. We can recover lost or broken data […]
Looker Studio REGEXP_MATCH() Guide
When you need to check if a text field exactly matches a specific pattern — not just contains it — REGEXP_MATCH() is the function you need in Looker Studio. Need a more flexible match function? Check out our guide on REGEXP_CONTAINS(). This guide explains exactly how REGEXP_MATCH() works, shows real-world use cases, common pitfalls to […]
Looker Studio REGEXP_CONTAINS() Guide
When you need to search for patterns inside your data — not just exact matches — REGEXP_CONTAINS() is one of the most powerful functions you can use inside Looker Studio. If you want a guide on how to “exact match” a pattern, check out our guide on REGEXP_MATCH(). In this guide, you’ll learn exactly how […]
Looker Studio CASE-Statement Guide
Ever wanted to reorganize your data in Looker Studio (previously Google Data Studio) with just a few simple lines? The CASE statement is exactly what you need. In this guide, we’ll break down how and why to use CASE, especially in an eCommerce setting. By the end, you’ll see how to group dimensional data in […]
Navigating the Marketing Funnel: From Awareness to Advocacy
Embark on a journey through the marketing funnel, where prospects progress from awareness to becoming brand advocates. This comprehensive guide explores each stage of the funnel, from capturing attention to fostering advocacy. Start mastering the marketing funnel today and watch your business thrive! Welcome to our comprehensive guide on mastering the marketing funnel, where we’ll […]
Track your marketing efforts with UTM-tagging
Unlock the power of UTM-tagging in Google Analytics. Learn what UTM-tags are, how they work, and how to leverage them to track and analyze your marketing campaigns effectively. In the vast landscape of digital marketing, understanding the effectiveness of your campaigns is crucial for success. Enter UTM-tagging, a powerful tool in the marketer utilizing Google […]
The power of KPIs (Key Performance Indicators)
In the fast-paced world of business, keeping a finger on the pulse of performance is crucial. One of the key tools for this task is the use of Key Performance Indicators, commonly known as KPIs. In this blog post, we’ll explore what KPIs are, why they matter, and how businesses can harness their potential for […]
Attribution in Digital Marketing – How It Works
How It Works (and Why You Should Care) In this guide, I’ll walk you through the concept of attribution and why it’s critical for online business owners and digital marketers. Attribution is basically the method we use to decide which channel deserves credit for a conversion. Sounds simple, right? The truth is, once you start […]
Two Ways to Create Powerful Reports in Google Looker Studio
Creating informative and visually appealing reports in Google Looker Studio doesn’t have to be complicated. Whether you’re a beginner or an experienced data analyst, there are different approaches depending on your skill level and needs. In this guide, we’ll explore two ways to create powerful reports – one easy and quick, and one more advanced […]
Harnessing Data: Empowering Businesses Through Data-Driven Decision Making
As we navigate through life and business, we often encounter the age-old adage: ‘Trust your gut.’ It’s a sentiment ingrained in us from an early age, suggesting that intuition and instinct are reliable guides in decision making. We’re taught to rely on our gut feelings, our inner voice, to steer us in the right direction. […]