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Our blog offers concise articles on tracking, technology, reporting, advertising, and business growth, aimed at helping e-commerce stores enhance their digital marketing strategies and leverage technology for growth.
The best, most customisable and controllable method to add new feeds is by using dynamic feed links which contains your product data in XML format, as it’s widely used across most channels such as Meta, Google, Pinterest, TikTok and more. A dynamic XML feed is also always available online for your channels to read from, […]
Plume was founded in 2020 by Katja Mayer, a mother who, after experiencing the challenges of postpartum recovery herself, saw the need for improved postpartum products. When the standard healthcare recommendations proved both painful and impractical, she discovered the peri bottle—a simple yet effective product that significantly eased the recovery process. This was when she […]
Creating informative and visually appealing reports in Google Looker Studio doesn’t have to be complicated. Whether you’re a beginner or an experienced data analyst, there are different approaches depending on your skill level and needs. In this guide, we’ll explore two ways to create powerful reports – one easy and quick, and one more advanced […]
IKIGAI Mode is a new online store offering handpicked clothing for all ages and sizes, with a focus on both quality and accessibility. The vision behind IKIGAI Mode is to create an inclusive experience that celebrates the beauty of diversity and boosts customers’ confidence, regardless of age, height, shape, or weight. Through small adjustments, every […]
Creating Your Own Marketing “Holiday” While Black Friday is great, creating your own “holiday” tailored to your audience can be a goldmine. We’ve seen outstanding results by choosing a specific day of the year when competition for attention is lower, resulting in lower CPM rates and more cost-effective advertising. It also provides a sales boost […]
1. Ensure Accurate Conversion Tracking Set up proper conversion tracking to measure the effectiveness of your ads. Without accurate tracking, neither you or the platform won’t know which campaigns or products that are driving sales. Use Google Tag Manager to track key actions, often purchases for ecommerce. 2. Optimize Your Product Feed for Shopping Ads […]
As we approach the final quarter of 2024, digital marketing strategies continue to evolve rapidly. With the fast pace of change, ecommerce businesses need to stay agile and seize new opportunities. In this post, we’ll explore three key trends that ecommerce companies should focus on for Q4 to drive sales and stay ahead of the […]
Best Product Feed App for Shopify in 2024: Why Feedmanager by Ondigital is the Top Choice for E-commerce Stores When it comes to running a successful e-commerce store on Shopify, having a well-managed product feed is essential. With the increasing complexity of online marketing, especially on platforms like Google Shopping, Meta Ads, and Pinterest, finding […]
Collar of Sweden has been designing colorful, trendy, and unique dog accessories since 2018. Since then, the company has built a loyal customer base and grown into a well-known brand in the industry, with dogs from Tokyo to New York proudly wearing Collar of Sweden’s unique dog accessories. This is evident not least on Collar […]
Stilsilver, founded by Anne Kolbrand in 2004 as a small interior design store on Smögenbryggan, has evolved from its interior design roots to today’s focus on stylish and affordable silver jewelry. Today, Stilsilver has a strong presence both online, through its webshop stilsilver.se, and in central Gothenburg with an inspiring store that offers dazzling treasures. […]