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Ecommerce

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Analysis, Articles, Blog, Ecommerce, Reporting, Uncategorized

BigQuery for Ecommerce: How We Use It to Analyze and Optimize

May 12, 2025 timmy

In a world where ecommerce data is scattered across platforms, campaigns, and tools, you need a solid foundation for analytics. For us, that foundation is Google BigQuery. Here are seven concrete reasons why we rely so heavily on BigQuery when building data solutions for our ecommerce clients: 1. We can recover lost or broken data […]

Analysis, Articles, Blog, Digital Marketing, Ecommerce, Reporting

Looker Studio REGEXP_MATCH() Guide

April 25, 2025 timmy

When you need to check if a text field exactly matches a specific pattern — not just contains it — REGEXP_MATCH() is the function you need in Looker Studio. Need a more flexible match function? Check out our guide on REGEXP_CONTAINS(). This guide explains exactly how REGEXP_MATCH() works, shows real-world use cases, common pitfalls to […]

Analysis, Articles, Blog, Digital Marketing, Ecommerce, Reporting

Looker Studio REGEXP_CONTAINS() Guide

April 25, 2025 timmy

When you need to search for patterns inside your data — not just exact matches — REGEXP_CONTAINS() is one of the most powerful functions you can use inside Looker Studio.  If you want a guide on how to “exact match” a pattern, check out our guide on REGEXP_MATCH(). In this guide, you’ll learn exactly how […]

Analysis, Articles, Blog, Ecommerce, Reporting

Looker Studio CASE-Statement Guide

March 19, 2025 timmy

Ever wanted to reorganize your data in Looker Studio (previously Google Data Studio) with just a few simple lines? The CASE statement is exactly what you need. In this guide, we’ll break down how and why to use CASE, especially in an eCommerce setting. By the end, you’ll see how to group dimensional data in […]

utm-tagging
Analysis, Articles, Blog, Digital Marketing, Ecommerce, Meta Ads

Track your marketing efforts with UTM-tagging

January 28, 2025 Emmie Sjölander Holmgren

Unlock the power of UTM-tagging in Google Analytics. Learn what UTM-tags are, how they work, and how to leverage them to track and analyze your marketing campaigns effectively. In the vast landscape of digital marketing, understanding the effectiveness of your campaigns is crucial for success. Enter UTM-tagging, a powerful tool in the marketer utilizing Google […]

kpi
Analysis, Articles, Blog, Digital Marketing, Ecommerce, Google Ads, Meta Ads, Reporting

The power of KPIs (Key Performance Indicators)

January 27, 2025 Emmie Sjölander Holmgren

In the fast-paced world of business, keeping a finger on the pulse of performance is crucial. One of the key tools for this task is the use of Key Performance Indicators, commonly known as KPIs. In this blog post, we’ll explore what KPIs are, why they matter, and how businesses can harness their potential for […]

Analysis, Articles, Blog, Digital Marketing, Ecommerce, Reporting

Attribution in Digital Marketing – How It Works

January 16, 2025 timmy

How It Works (and Why You Should Care) In this guide, I’ll walk you through the concept of attribution and why it’s critical for online business owners and digital marketers. Attribution is basically the method we use to decide which channel deserves credit for a conversion. Sounds simple, right? The truth is, once you start […]

marketing trands
Articles, Blog, Digital Marketing, Ecommerce

3 Digital Marketing Trends to Watch for Q4

September 6, 2024 Emmie Sjölander Holmgren

As we approach the final quarter of 2024, digital marketing strategies continue to evolve rapidly. With the fast pace of change, ecommerce businesses need to stay agile and seize new opportunities. In this post, we’ll explore three key trends that ecommerce companies should focus on for Q4 to drive sales and stay ahead of the […]

feed-manager-product-feed-app-shopify
Blog, Digital Marketing, Ecommerce

Best Product Feed App for Shopify in 2024

August 27, 2024 Sofia Röstén

Best Product Feed App for Shopify in 2024: Why Feedmanager by Ondigital is the Top Choice for E-commerce Stores When it comes to running a successful e-commerce store on Shopify, having a well-managed product feed is essential. With the increasing complexity of online marketing, especially on platforms like Google Shopping, Meta Ads, and Pinterest, finding […]

shopping css
Articles, Blog, Ecommerce, Google Ads

What is a shopping CSS? – Google Comparison Shopping Service

August 9, 2024 Emmie Sjölander Holmgren

What is a shopping CSS? A CSS, or Comparison Shopping Service, is a service that allows consumers to compare products and prices from various online retailers. By using a CSS, users can easily find the best deals and make well-informed purchasing decisions. When advertising on Google Shopping, the CSS appears as shown in the image […]

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