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In the fast-paced world of business, keeping a finger on the pulse of performance is crucial. One of the key tools for this task is the use of Key Performance Indicators, commonly known as KPIs. In this blog post, we’ll explore what KPIs are, why they matter, and how businesses can harness their potential for […]
1. Ensure Accurate Conversion Tracking Set up proper conversion tracking to measure the effectiveness of your ads. Without accurate tracking, neither you or the platform won’t know which campaigns or products that are driving sales. Use Google Tag Manager to track key actions, often purchases for ecommerce. 2. Optimize Your Product Feed for Shopping Ads […]
What is a shopping CSS? A CSS, or Comparison Shopping Service, is a service that allows consumers to compare products and prices from various online retailers. By using a CSS, users can easily find the best deals and make well-informed purchasing decisions. When advertising on Google Shopping, the CSS appears as shown in the image […]