If you’ve used Looker Studio for a while, you’ve probably searched for “Looker Studio slow” more than once. Slow loading reports, timeouts, errors, missing fields… it’s frustrating, and it’s easy to blame Looker Studio itself. But in most cases, Looker Studio is not the real problem. The real problem is how the data is connected. […]
How to do accurate Year-over-Year comparisons in Looker Studio
https://www.youtube.com/watch?v=bLdZaPg47NU One thing I’ve seen many struggle with is YOY comparisons in Looker Studio. When setting the compare at period, looker defaults to comparing against the same “dates” the previous year. This becomes problematic. Because every year, week-days differ. For example 2025-11-27 (which is a Thursday) would compare against 2024-11-27 ( same date last year, […]
What Is KPI Reporting — and Why It Matters
KPI reporting (Key Performance Indicator reporting) is the process of collecting, tracking, and visualizing your most important business metrics — from marketing spend and conversion rates to revenue and customer lifetime value. It’s how teams understand whether their marketing and sales activities actually drive results. But here’s the problem: most companies still rely on manual […]
Woocommerce BigQuery Connector – How To Add Custom Fields | Ondigital
Our WooCommerce BigQuery connector allows you to fetch all the standard order, product, and customer data. But every WooCommerce store is unique — you might also store valuable information in meta fields. To make sure you can bring those insights into BigQuery, we’ve built support for custom fields. This guide will walk you through how […]
What is BigQuery?
What is BigQuery? A simple guide for beginners Many companies collect massive amounts of data from their e-commerce, advertising, website, and other channels – but few know how to analyze it in a smart way. This is where Google BigQuery comes in. In this guide, you’ll get a simple explanation of what BigQuery is and […]
How to Connect Meta Ads (formerly Facebook Ads) to Looker Studio
Want to connect your Meta Ads data to Looker Studio without paying for expensive data integration tools like Supermetrics or Funnel? In this step-by-step guide, we’ll show you how to easily link your ad data using Ondigital’s custom Looker connector. No coding required, just the right data at a competitive price. 🧰 What You’ll Need: […]
How to Connect Bing Ads to Looker Studio
Want to connect your Microsoft Ads data to Looker Studio without paying for expensive integration tools like Supermetrics or Funnel? In this step-by-step guide, we’ll show you how to quickly link your ad data using Ondigital’s custom Looker connector—no coding required, just the right data at a competitive price. 🧰 What You’ll Need: A Microsoft […]
BigQuery for Ecommerce: How We Use It to Analyze and Optimize
In a world where ecommerce data is scattered across platforms, campaigns, and tools, you need a solid foundation for analytics. For us, that foundation is Google BigQuery. Here are seven concrete reasons why we rely so heavily on BigQuery when building data solutions for our ecommerce clients: 1. We can recover lost or broken data […]
Looker Studio REGEXP_MATCH() Guide
When you need to check if a text field exactly matches a specific pattern — not just contains it — REGEXP_MATCH() is the function you need in Looker Studio. Need a more flexible match function? Check out our guide on REGEXP_CONTAINS(). This guide explains exactly how REGEXP_MATCH() works, shows real-world use cases, common pitfalls to […]
Looker Studio REGEXP_CONTAINS() Guide
When you need to search for patterns inside your data — not just exact matches — REGEXP_CONTAINS() is one of the most powerful functions you can use inside Looker Studio. If you want a guide on how to “exact match” a pattern, check out our guide on REGEXP_MATCH(). In this guide, you’ll learn exactly how […]







