https://www.youtube.com/watch?v=bLdZaPg47NU One thing I’ve seen many struggle with is YOY comparisons in Looker Studio. When setting the compare at period, looker defaults to comparing against the same “dates” the previous year. This becomes problematic. Because every year, week-days differ. For example 2025-11-27 (which is a Thursday) would compare against 2024-11-27 ( same date last year, […]
KPI reporting (Key Performance Indicator reporting) is the process of collecting, tracking, and visualizing your most important business metrics — from marketing spend and conversion rates to revenue and customer lifetime value. It’s how teams understand whether their marketing and sales activities actually drive results. But here’s the problem: most companies still rely on manual […]
What is BigQuery? A simple guide for beginners Many companies collect massive amounts of data from their e-commerce, advertising, website, and other channels – but few know how to analyze it in a smart way. This is where Google BigQuery comes in. In this guide, you’ll get a simple explanation of what BigQuery is and […]
In a world where ecommerce data is scattered across platforms, campaigns, and tools, you need a solid foundation for analytics. For us, that foundation is Google BigQuery. Here are seven concrete reasons why we rely so heavily on BigQuery when building data solutions for our ecommerce clients: 1. We can recover lost or broken data […]
When you need to check if a text field exactly matches a specific pattern — not just contains it — REGEXP_MATCH() is the function you need in Looker Studio. Need a more flexible match function? Check out our guide on REGEXP_CONTAINS(). This guide explains exactly how REGEXP_MATCH() works, shows real-world use cases, common pitfalls to […]
When you need to search for patterns inside your data — not just exact matches — REGEXP_CONTAINS() is one of the most powerful functions you can use inside Looker Studio. If you want a guide on how to “exact match” a pattern, check out our guide on REGEXP_MATCH(). In this guide, you’ll learn exactly how […]
Ever wanted to reorganize your data in Looker Studio (previously Google Data Studio) with just a few simple lines? The CASE statement is exactly what you need. In this guide, we’ll break down how and why to use CASE, especially in an eCommerce setting. By the end, you’ll see how to group dimensional data in […]
Delve into the realm of marketing mix modeling and unlock the secrets to crafting winning marketing strategies. Discover how this analytical approach empowers businesses to allocate resources effectively and stay ahead in today’s competitive landscape. In the dynamic world of marketing, success hinges on the ability to make informed decisions backed by data-driven insights. With […]
Embark on a journey through the marketing funnel, where prospects progress from awareness to becoming brand advocates. This comprehensive guide explores each stage of the funnel, from capturing attention to fostering advocacy. Start mastering the marketing funnel today and watch your business thrive! Welcome to our comprehensive guide on mastering the marketing funnel, where we’ll […]
Unlock the power of UTM-tagging in Google Analytics. Learn what UTM-tags are, how they work, and how to leverage them to track and analyze your marketing campaigns effectively. In the vast landscape of digital marketing, understanding the effectiveness of your campaigns is crucial for success. Enter UTM-tagging, a powerful tool in the marketer utilizing Google […]
