Business Control Tower

Full control.
Fully automated.

Collect, structure, and visualize your data in an automated dashboard that is always up to date. With Business Control Tower, you get a ready-made framework that the entire company can use for deep analyses and fast insights.

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When the numbers
don’t add up

The data is spread across e-commerce, advertising, CRM, and finance. No one has the full picture.

Reports are built in Excel every month. The same numbers are compiled over and over, wasting time on the wrong things.

Marketing, finance, and management all work with their own numbers, sometimes contradictory, and no one really knows which figure is the “correct” one. Discussions arise, time is spent on double-checking, and important decisions get delayed.

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Hours per month are spent collecting and compiling data manually

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Systems containing critical business data that don’t match

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Different ROAS depending on who calculates it

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Single source of truth when numbers and data differ

Automated dashboard for
the entire company

  • Bring everything together in one dashboard
  • Automated
  • Tailored for e-commerce

Consolidate all data into
a single dashboard

Connect all your data sources,  ERP, marketing, CRM, inventory, and product data, into a single database. This creates a complete view, eliminating fragmented information.

  • All platforms in one place
  • The entire company works from the same numbers
  • GDPR-compliant handling
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Automated
dashboard

All data is updated automatically, no manual exports or Excel sheets. You always get an up-to-date view of your sales, campaigns, and profitability. See your true profitability on your phone between your morning coffee and your first meeting.

  • Save time every month
  • Always reliable and up-to-date data
  • Consistent information for all departments

Dashboard tailored
for e-commerce

The dashboard is designed for e-commerce companies and provides insights at the right level, from product and campaign to channels and trend analysis.

  • Analyze products, categories and trends (and more)
  • Overview of all sales channels
  • Make fast and effective analyses with the right data
Business Control Tower

Here’s how we build your
Business Control Tower

Tools and platforms
BCT illustration (SE)- Ondigital
Here’s what the dashboard looks like

Timmy shows!
Get a glimpse of the dashboard

In the video, Timmy demonstrates how the dashboard works in practice. Here you can see the key views: overview, channel performance, profitability, product and campaign-level data, and trend analysis, all gathered in one place to give you full control and insight.

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Book demo
Case studies

"All relevant data is collected
in one single place"

“We have worked with Ondigital on our marketing, and one of the greatest values has been their tailored reporting solution. It has truly simplified our work — all relevant data is collected in one single place, making it easy to follow up, make adjustments, and quickly see results. We now have much better control over our costs and can easily track our goals and KPIs in real time. Being able to gain an overview of and optimize our different marketing channels in a structured and data-driven way has made a significant difference for us. Ondigital is an excellent choice for companies that want to take control of their numbers, follow up on their goals, and drive growth based on clear insights.”
Louise Danell
Rawfoodshop
"We have recently started using Ondigital's tools and have been very satisfied so far. The support is especially fast and helpful. We highly recommend them!"
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Felix
Apace
"We use their connectors with great success — an excellent alternative to Supermetrics. We ran into a few minor issues but received very quick and helpful support to resolve them. Fantastic service!"
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Mathias
Adlead
FAQ

Questions? Answers ↓

We know questions can come up. Here are some common answers that may help you.

We walk you through how Ondigital streamlines your entire e-commerce data journey, from data collection and unification to reporting and actionable insights. You’ll also see real-world examples and results from other brands.

Approximately 20–30 minutes. If you would like a deeper technical walkthrough, we can extend the session — but only if you prefer to do so.

E-commerce companies with annual revenue exceeding €2 million that are looking for a complete reporting solution, strong decision support, and a smarter analytics setup.

Yes. We follow modern, GDPR-compliant security standards and only access data when you choose to connect your systems.

Yes. Through our platform, we offer native integrations with Shopify, WooCommerce, Magento, and a wide range of ERP systems.

Start your journey toward complete business control

Take control of
your data

Get started quickly — often in just a few days

We help you kickstart your data-driven growth without lengthy IT projects. We handle all technical integrations for you, so you can focus on the insights.

We collect, combine, visualize, and analyze all your data in a single solution — no manual hassle, conflicting numbers, or unnecessary detours. Missing a system? No problem — we can easily add new integrations as needed.

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Book demo