For Lacktorget, the challenge wasn’t a lack of data. It was knowing what to do with it.
With data spread across multiple platforms, it was difficult to get a complete view of performance, understand true profitability, and confidently decide where to invest more.
Together with Ondigital.io, we built a centralized reporting setup that brought their ecommerce, marketing, and customer data together in one reliable source of truth.
The result?
+296% revenue growth in 2025 compared to 2024.
But the biggest change wasn’t just the numbers. It was how Lacktorget could use data to make faster, more confident decisions.
“Thanks to the reporting system built by Ondigital, we can see much faster what we’re doing right – and what we need to adjust. This allows us to make faster, better decisions and stay on track with our goals. We wouldn’t have reached profitability as quickly without the team at Ondigital. Without them, we would still be largely guessing our way through the jungle of numbers and metrics that come with running an ecommerce business.”
Johannes, Ecommerce Manager at Lacktorget
The challenge
Before implementing the new reporting solution, Lacktorget faced several common ecommerce challenges:
- Data was siloed across multiple platforms
- Reporting was difficult to trust
- Performance insights were inconsistent
- Profitability was hard to measure clearly
- Decision-making was slower and more reactive
Like many growing ecommerce businesses, they had access to data, but not clarity.
Without a unified source of truth, it became difficult to confidently scale advertising efforts or identify where growth opportunities actually existed.
The solution: One source of truth
Ondigital built a centralized reporting infrastructure combining data from:
- WooCommerce
- Google Analytics
- Google Ads
- Meta Ads
- Klaviyo
- Google Search Console
Using BigQuery as the data warehouse, all key business metrics were consolidated into one clear and reliable reporting environment.
The goal was simple: Make data understandable, actionable, and trustworthy!
The dashboards gave the Lacktorget team a real-time overview of:
- Revenue and orders
- Marketing performance
- Channel profitability
- Product performance
- Customer behavior
- Conversion rate
- Campaign efficiency
Instead of spending time questioning the numbers, the team could focus on making better business decisions.
The result – 296% YoY growth
The impact was significant.
2025 vs 2024
| Metric | Growth |
| Revenue | +296% |
| Orders | +272.2% |
| Traffic / Sessions | +230% |
| Conversion Rate | +13% |
| Average Order Value | +6.5% |
Lacktorget also increased COS by 29% as part of a deliberate strategy to scale.
With greater confidence in the underlying data, the team could invest more aggressively in channels, campaigns, and products that demonstrated strong growth potential.
The focus shifted from simply asking:
“How do we get a better ROAS?” to: “Where can we invest more to create profitable growth?”
Why the strategy worked
One of the biggest improvements came from channel-level product insights.
The reporting setup made it easier to identify:
- Which products performed best on Google Ads
- Which products scaled best on Meta Ads
- Where increased ad spend generated the strongest returns
- Which campaigns deserved more aggressive investment
This allowed the team to work far more systematically with optimization and scaling.
Instead of relying on assumptions, decisions were backed by reliable cross-channel data.
From reactive reporting to proactive decision-making reactive to data-driven
The biggest transformation was not only the growth itself, it was the way the company operated.
With a clear reporting structure in place, Lacktorget could:
- Make faster decisions
- Scale advertising more confidently
- Trust the numbers behind the strategy
- Identify growth opportunities earlier
- Work proactively instead of reactively
The result was a stronger foundation for long-term ecommerce growth.
The bigger lesson
Strong ecommerce growth requires more than increased ad spend.
It requires the ability to understand where growth is coming from, where to invest next, and whether that growth is actually profitable. By bringing fragmented data into one centralized reporting environment, Lacktorget created a stronger foundation for making those decisions.
The result was 296% YoY revenue growth in 2025, but perhaps more importantly, a more systematic way of working with data and scaling the business.
Better data doesn’t replace good decisions. It makes good decisions easier to make.