Notes from our team on reporting, data, and the messy parts of growing an ecommerce brand.
In a world where ecommerce data is scattered across platforms, campaigns, and tools, you need a solid foundation for analytics. For us, t…
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When you need to check if a text field exactly matches a specific pattern — not just contains it — REGEXP_MATCH() is the function you nee…
When you need to search for patterns inside your data — not just exact matches — REGEXP_CONTAINS() is one of the most powerful functions …
Use CASE statements in Looker Studio to group product categories, standardize channel names, and clean up inconsistent dimension values. …
Delve into the realm of marketing mix modeling and unlock the secrets to crafting winning marketing strategies. Discover how this analyti…
Embark on a journey through the marketing funnel, where prospects progress from awareness to becoming brand advocates. This comprehensive…
Unlock the power of UTM-tagging in Google Analytics. Learn what UTM-tags are, how they work, and how to leverage them to track and analyz…
In the fast-paced world of business, keeping a finger on the pulse of performance is crucial. One of the key tools for this task is the u…
How It Works (and Why You Should Care) In this guide, I’ll walk you through the concept of attribution and why it’s critical for online b…
