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Our blog offers concise articles on tracking, technology, reporting, advertising, and business growth, aimed at helping e-commerce stores enhance their digital marketing strategies and leverage technology for growth.
1. Ensure Accurate Conversion Tracking Set up proper conversion tracking to measure the effectiveness of your ads. Without accurate tracking, neither you or the platform won’t know which campaigns or products that are driving sales. Use Google Tag Manager to track key actions, often purchases for ecommerce. 2. Optimize Your Product Feed for Shopping Ads […]
As we approach the final quarter of 2024, digital marketing strategies continue to evolve rapidly. With the fast pace of change, ecommerce businesses need to stay agile and seize new opportunities. In this post, we’ll explore three key trends that ecommerce companies should focus on for Q4 to drive sales and stay ahead of the […]
Best Product Feed App for Shopify in 2024: Why Feedmanager by Ondigital is the Top Choice for E-commerce Stores When it comes to running a successful e-commerce store on Shopify, having a well-managed product feed is essential. With the increasing complexity of online marketing, especially on platforms like Google Shopping, Meta Ads, and Pinterest, finding […]
Collar of Sweden has been designing colorful, trendy, and unique dog accessories since 2018. Since then, the company has built a loyal customer base and grown into a well-known brand in the industry, with dogs from Tokyo to New York proudly wearing Collar of Sweden’s unique dog accessories. This is evident not least on Collar […]
Stilsilver, founded by Anne Kolbrand in 2004 as a small interior design store on Smögenbryggan, has evolved from its interior design roots to today’s focus on stylish and affordable silver jewelry. Today, Stilsilver has a strong presence both online, through its webshop stilsilver.se, and in central Gothenburg with an inspiring store that offers dazzling treasures. […]
Rawfoodshop is a Malmö-based e-commerce company with its own brand in the grocery and organic products sector. The Rawfoodshop brand stands for sustainability, innovation, and natural values at reasonable prices. The company was established in Malmö over a decade ago and has since flourished, achieving an annual turnover of approximately 100.000.000 SEK. Additionally, Rawfoodshop and […]
Plume is an exciting Direct-to-Consumer (D2C) company that started in 2021, focusing on post-partum products for women inspired by the USA. It all began when the founder, Katja Mayer, herself a new mother, faced the challenges that come with the post-partum period. A friend introduced her to the “peri-bottle,” a product from the USA that […]
We are proud of our partnership with Lille-Lo, a D2C company represented by the creative force behind the brand – Cecilia. She is the driving force that takes the company to new heights and creates a vibrant e-commerce experience, which also finds a place on her Instagram @lille_lo. Cecilia firmly believes that clothing is much […]
IKIGAI Fitness, a newly established e-commerce, offers a collection of high-quality and comfortable workout apparel. The core idea behind IKIGAI Fitness is not just to provide workout clothes, but also to inspire and empower individuals on their fitness journey. By offering stylish and functional apparel that boosts confidence, IKIGAI Fitness aims to become a part […]
What is a shopping CSS? A CSS, or Comparison Shopping Service, is a service that allows consumers to compare products and prices from various online retailers. By using a CSS, users can easily find the best deals and make well-informed purchasing decisions. When advertising on Google Shopping, the CSS appears as shown in the image […]