Our blog offers concise articles on tracking, technology, reporting, advertising, and business growth, aimed at helping e-commerce stores enhance their digital marketing strategies and leverage technology for growth.
Plume is an exciting Direct-to-Consumer (D2C) company that started in 2021, focusing on post-partum products for women inspired by the USA. It all began when the founder, Katja Mayer, herself a new mother, faced the challenges that come with the post-partum period. A friend introduced her to the “peri-bottle,” a product from the USA that […]
We are proud of our partnership with Lille-Lo, a D2C company represented by the creative force behind the brand – Cecilia. She is the driving force that takes the company to new heights and creates a vibrant e-commerce experience, which also finds a place on her Instagram @lille_lo. Cecilia firmly believes that clothing is much […]
IKIGAI Fitness, a newly established e-commerce, offers a collection of high-quality and comfortable workout apparel. The core idea behind IKIGAI Fitness is not just to provide workout clothes, but also to inspire and empower individuals on their fitness journey. By offering stylish and functional apparel that boosts confidence, IKIGAI Fitness aims to become a part […]
What is a shopping CSS? A CSS, or Comparison Shopping Service, is a service that allows consumers to compare products and prices from various online retailers. By using a CSS, users can easily find the best deals and make well-informed purchasing decisions. When advertising on Google Shopping, the CSS appears as shown in the image […]
Introduction In today’s data-driven world, businesses and organizations are constantly seeking innovative ways to harness and make sense of their data. Google’s Looker Studio, a powerful and user-friendly data visualization tool, has emerged as a go-to solution for creating stunning and insightful reports and dashboards. But what if you could take your Google Looker Studio […]
As we navigate through life and business, we often encounter the age-old adage: ‘Trust your gut.’ It’s a sentiment ingrained in us from an early age, suggesting that intuition and instinct are reliable guides in decision making. We’re taught to rely on our gut feelings, our inner voice, to steer us in the right direction. […]
When it comes to starting an online store, there are many platforms to choose from. One of the most popular and user-friendly options is Shopify. Shopify has become a popular choice thanks to its comprehensive features and ease of use. Here are 16 reasons why Shopify, with its extensive features and user-friendliness, is the best […]
In the realm of data analytics, presenting your data in a comprehensible and visually appealing manner is crucial. Looker Studio, a powerful tool for data visualization and business intelligence, offers various ways to format date dimensions to suit your reporting needs. This guide delves into the practical aspects of manipulating date formats in Looker Studio, […]
Introduction In the competitive digital advertising landscape, every bit of data is crucial for making informed decisions. The advent of Google Analytics 4 (GA4) has brought about a paradigm shift in how businesses can track and analyze their website traffic, especially e-commerce transactions. One of the salient features of GA4 is its enhanced tracking capabilities, […]
