Creating Your Own Marketing “Holiday” While Black Friday is great, creating your own “holiday” tailored to your audience can be a goldmine. We’ve seen outstanding results by choosing a specific day of the year when competition for attention is lower, resulting in lower CPM rates and more cost-effective advertising. It also provides a sales boost […]
Boost Your Ad Performance with These Quick Google Ads Tips!
1. Ensure Accurate Conversion Tracking Set up proper conversion tracking to measure the effectiveness of your ads. Without accurate tracking, neither you or the platform won’t know which campaigns or products that are driving sales. Use Google Tag Manager to track key actions, often purchases for ecommerce. 2. Optimize Your Product Feed for Shopping Ads […]
3 Digital Marketing Trends to Watch for Q4
As we approach the final quarter of 2024, digital marketing strategies continue to evolve rapidly. With the fast pace of change, ecommerce businesses need to stay agile and seize new opportunities. In this post, we’ll explore three key trends that ecommerce companies should focus on for Q4 to drive sales and stay ahead of the […]
Best Product Feed App for Shopify in 2024
Best Product Feed App for Shopify in 2024: Why Feedmanager by Ondigital is the Top Choice for E-commerce Stores When it comes to running a successful e-commerce store on Shopify, having a well-managed product feed is essential. With the increasing complexity of online marketing, especially on platforms like Google Shopping, Meta Ads, and Pinterest, finding […]
What is a shopping CSS? – Google Comparison Shopping Service
What is a shopping CSS? A CSS, or Comparison Shopping Service, is a service that allows consumers to compare products and prices from various online retailers. By using a CSS, users can easily find the best deals and make well-informed purchasing decisions. When advertising on Google Shopping, the CSS appears as shown in the image […]
Unleash the Power of Google Looker Studio Connectors: Transforming Data Visualization
Introduction In today’s data-driven world, businesses and organizations are constantly seeking innovative ways to harness and make sense of their data. Google’s Looker Studio, a powerful and user-friendly data visualization tool, has emerged as a go-to solution for creating stunning and insightful reports and dashboards. But what if you could take your Google Looker Studio […]
Harnessing Data: Empowering Businesses Through Data-Driven Decision Making
As we navigate through life and business, we often encounter the age-old adage: ‘Trust your gut.’ It’s a sentiment ingrained in us from an early age, suggesting that intuition and instinct are reliable guides in decision making. We’re taught to rely on our gut feelings, our inner voice, to steer us in the right direction. […]
16 Reasons to choose Shopify for your e-commerce
When it comes to starting an online store, there are many platforms to choose from. One of the most popular and user-friendly options is Shopify. Shopify has become a popular choice thanks to its comprehensive features and ease of use. Here are 16 reasons why Shopify, with its extensive features and user-friendliness, is the best […]
Looker Studio Date Format Guide
In the realm of data analytics, presenting your data in a comprehensible and visually appealing manner is crucial. Looker Studio, a powerful tool for data visualization and business intelligence, offers various ways to format date dimensions to suit your reporting needs. This guide delves into the practical aspects of manipulating date formats in Looker Studio, […]
Unlocking the full potential of your advertising budget with GA4 and server-side tracking
Introduction In the competitive digital advertising landscape, every bit of data is crucial for making informed decisions. The advent of Google Analytics 4 (GA4) has brought about a paradigm shift in how businesses can track and analyze their website traffic, especially e-commerce transactions. One of the salient features of GA4 is its enhanced tracking capabilities, […]