About Ondigital
Built by operators.
Focused on decisions.
We started Ondigital after seeing ambitious ecommerce teams repeatedly lose momentum to brittle pipelines and disconnected metrics. Our mission is simple: give leaders one trusted data foundation so strategy, experimentation, and AI can move at business speed.
How it started
Ondigital began as an operator-led response to fragmented ecommerce reporting, where teams spent more time fixing data than improving performance.
What we built
We productized the hard part: reliable connectors, harmonized models, and analytics-ready datasets that stay trustworthy as your stack evolves.
Where we are going
Our next chapter is decision acceleration: governed data, faster experimentation, and AI workflows that align with leadership reporting by design.
The team behind the platform
From our photo shoot, pretending to discuss important matters. Claes cracked a joke here.
Built by operators
We have lived the spreadsheet-and-tooling tax
Our team comes from ecommerce management and analytics at large online retailers. We have paid the real cost of stitching platforms together—expensive tooling, consultants, and internal hours just to keep numbers trustworthy. Most companies still spend heavily to maintain data instead of using it. Ondigital flips that: we carry the operational load so you can invest in interpretation, testing, and action.
What changes on our platform
Analytics and decisions stay in the spotlight—not ticket queues for broken pipes.
Dashboards are co-designed around your KPIs and segments, on top of one governed dataset.
Your AI agent queries the same facts the business reviews, so narratives stay aligned.
How we work with you
The complete dataset, without the grind
You should not have to become a data engineer to understand performance. We ingest, harmonize, and validate so your leaders see one coherent story—from acquisition to fulfillment—while we handle the machinery behind it.
Complete dataset, your data
We deliver the full picture—connected and consistent—so you are not stuck translating exports, fixing joins, or chasing broken syncs. You get the dataset as a product, not a project.
100% focus on value
Decisions and margin matter more than “setup.” We remove the technical busywork that usually eats budget and calendar, so your team spends time on what moves the business.
Same reality everywhere
The dashboards we shape with you and your AI agent read the identical model. No duplicate definitions, no “AI says one thing, the board pack says another.” One source of truth across tools.
Our team
Meet the people behind Ondigital
Meet our diverse team: experienced data engineers, analysts, product managers, and strategists—dedicated to delivering analytics-first data and guiding clients from pipeline setup to actionable insights.
If your roadmap is full of “fix the feed” instead of “win the category,” we should talk. We built Ondigital so ambitious teams can stay on the value side of the ledger.