Stil Silver increased its revenue on Google Ads by over 220% Year Over Year with Ondigital!
Stilsilver, founded by Anne Kolbrand in 2004 as a small interior design store on Smögenbryggan, has evolved from its interior design roots to today’s focus on stylish and affordable silver jewelry. Today, Stilsilver has a strong presence both online, through its webshop stilsilver.se, and in central Gothenburg with an inspiring store that offers dazzling treasures.
Anne’s vision of providing a unique jewelry experience, where customers can try and feel the jewelry without it being locked behind glass, still characterizes the unique atmosphere and customer experience at Stilsilver.
The company primarily grows through its expanding webshop, and approximately 65% of today’s turnover is generated through Google Ads.
In Q4 2022, our paths crossed with Anne at Stilsilver. She was dissatisfied with her existing Google Ads agency and felt that revenue on Google Ads had stagnated with a growth rate of 30% compared to the previous year.
After analyzing Stilsilver’s Google Ads account and realizing the broad and affordable range of stylish silver jewelry that Stilsilver offers, along with Anne’s incredible passion and forward-thinking, we agreed that there was much more potential for the company, and we were entrusted to help.
Through precise and effective optimizations, we managed to increase revenues rapidly by over 60% compared to the previous year, while advertising resulted in better profitability than before. So far in 2023, we have continued the impressive growth at 223% Year Over Year and achieved a ROAS over 5% higher than the previous year through account restructuring, new profitability goals, and optimization of ads and product feeds.
What I appreciate most about Ondigital is their drive and the fact that they always come up with suggestions for improvements, not only regarding our Google Ads advertising but also for enhancements to the webshop or how they think we should structure an offer to best attract the customer. The fact that they see the bigger picture and are also passionate about our success is, in my opinion, evidence that they are a serious company.
Anne Kolbrand
Founder of Stilsilver
How did we do it more precisely?
Given the extensive and affordable range of silver jewelry at Stilsilver, we identified the greatest potential within Google Shopping. We started by organizing all product data in Google Merchant Center using supplement feeds. We optimized and enriched all attributes and titles to cover all potential keywords, which turned out to be a successful strategy.
A meticulous review and optimization of the account structure were followed by the implementation of new bidding methods. These methods enabled controlled growth without a fixed budget, while maintaining profitability goals. Through these optimizations, costs were reduced in relation to revenue, and sales volume increased, thanks to the continuous work on covering the entire product range and visibility on all keywords.
In collaboration with the driving force of the company, Anne, we have also continuously developed Stilsilver’s website with improved landing pages to match what customers are searching for on Google. This has not only contributed to the success of Google Ads but also to the company’s organic growth, providing further evidence of the opportunity and potential embedded in dynamic and strategic digital marketing management.
With Stilsilver’s attractive range and Anne’s outstanding drive, we see a bright future. Our journey together has been incredibly rewarding, and we look forward to continuing to be a part of Stilsilver’s success story.
If you also want to maximize your presence on Google Ads or explore your company's full potential on Google, don't hesitate to get in touch with us at Ondigital.
