Lille-Lo: A colorful e-commerce rocket in 2023
We are proud of our partnership with Lille-Lo, a D2C company represented by the creative force behind the brand – Cecilia. She is the driving force that takes the company to new heights and creates a vibrant e-commerce experience, which also finds a place on her Instagram @lille_lo.
Cecilia firmly believes that clothing is much more than just fabric; it is a personal expression that can bring joy to oneself and others. Her trademark is creating colorful and comfortable garments versatile enough for all occasions. The fact that her clothes are more than just fabric is confirmed by Lille-Lo’s impressive customer satisfaction and loyalty. With a returning customer rate of nearly 50% in recent months, Lille-Lo has proven its outstanding ability to retain and delight its customers.
Cecilia’s entrepreneurial journey began with her designing and sewing each garment herself, often using vintage fabrics carefully collected from various sources. Today, she collaborates with skilled seamstresses, and each garment is produced in limited editions before being released on the website, where it quickly sells out.
In 2023, Lille-Lo was named one of the e-commerce rockets of the year by ehandel.se, with an impressive growth of nearly 70% compared to the previous year. An achievement that fills us with pride!
For nearly three years, we at Ondigital have had the honor of being Lille-Lo’s digital partner. Together, we have worked closely to strengthen Lille-Lo’s e-commerce operations and digital presence. Through Cecilia’s creative content creation and impressive presence on organic channels, combined with our strategies in paid social media and SEM, we have achieved profitable growth, attracted high-quality traffic to the website, and expanded the audience. At the same time, our ongoing SEO and CRO efforts have gradually increased website traffic and conversion rates. Together, we have crafted strategies and campaigns that have paved the way for Lille-Lo to stand out as one of the e-commerce rockets of the year.
It's so incredibly fun to be considered a rocket! I feel proud, surprised, and that I actually deserve it. My small business is so much a part of me, and I genuinely pour my heart and soul into every little aspect of it. I truly believe that everyone benefits from more color, and I'll never stop spreading it. I want to take this opportunity to thank OnDigital for explaining things to me in an educational way and keeping everything on a very personal level so that I (almost) understand this whole marketing thing.
Cecilia - Founder of Lille-Lo
The award as the e-commerce rocket of the year 2023 reminds us of the fantastic successes we have achieved. However, the past year has been challenging, with algorithm changes affecting our organic channels, logistical problems, and challenges in an e-commerce industry facing economic pressures in Sweden.
Now, we are planning to focus on developing a strong strategy for 2024. In these challenging times, Lille-Lo’s colorful clothing is needed more than ever, and we look forward to returning to strong growth.
