From €0.7M to €2.0M in profit in just 12 months. How Rawfoodshop gained full control of its numbers
Three years ago, Rawfoodshop was struggling with losses and limited financial visibility. During the most recent financial year, the company increased its revenue from €12.2M to €17.6M, while profit grew from €0.7M to €2.0M. That represents nearly a threefold increase in profit in just one year, a clear testament to how improved reporting, clearer follow-up, and shared, reliable numbers can drive real business impact.
Behind this development lies a long-term partnership with Ondigital, focused on structure, transparency, and a shared foundation for decision-making.
Three years of collaboration – from loss to sustainable profitability
When Rawfoodshop began its collaboration with Ondigital three years ago, the company was in a very different position. The result was negative, and there was limited visibility into costs, channels, and overall business performance.
By consolidating all relevant data into a tailored reporting and analytics solution, Rawfoodshop created the conditions for better control, clearer priorities, and more accurate decision-making. The initial turnaround from loss to profit marked the first milestone—since then, performance has continued to improve steadily year over year.
The past year: growth with control
The past year stands out in particular. In addition to strong revenue growth, Rawfoodshop also succeeded in improving profitability alongside that growth. Operating profit increased significantly, and the company entered the year with far better conditions to plan, monitor, and optimize its operations.
A key factor has been the ability to continuously track:
– cost development
– performance over time
– defined goals and KPIs
– the impact of different initiatives
All consolidated into one single tool, tailored to Rawfoodshop’s specific needs.
A reporting solution that simplifies everyday work
Instead of working across multiple systems and manual spreadsheets, Rawfoodshop now has full real-time visibility into its numbers. This has made follow-up both faster and more reliable, while also making decisions easier to anchor across the organization.
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Reporting that permeates the entire organization
Over time, reporting has become a shared tool across more parts of the organization—not just management and marketing. When everyone works from the same numbers, the effects quickly spread to other departments and lead to tangible operational improvements.
Procurement has been better structured through clearer follow-up of volumes, costs, and outcomes over time. At the same time, warehouse operations have been streamlined through improved planning and clearer follow-up—reducing capital tied up in inventory and improving overall profitability.
By continuously tracking performance in the reports, Rawfoodshop has been able to:
- identify bottlenecks in warehouse and logistics operations
- streamline procurement and inventory management
- improve collaboration across departments
- quickly see the impact of implemented changes
Making results visible directly in the reporting has also helped drive internal engagement. When the entire organization can see how improvements affect the numbers, reporting becomes more than a follow-up tool—it becomes a catalyst for change.
Numbers as the foundation for continued growth
For Rawfoodshop, reporting has evolved from a necessary evil into a strategic asset. With clear insights, shared numbers, and full transparency, the company now has a solid foundation for continued growth without losing control of profitability.
