From €0.7M to €2.0M in profit in just 12 months. How Rawfoodshop gained full control of its numbers
During the most recent financial year, Rawfoodshop increased its revenue from €11.5 million to €16.6 million, while operating profit rose from €0.66 million to €1.85 million. This represents nearly a tripling of profit in just one year and clearly demonstrates how improved reporting, clearer follow-up, and shared financial insights can make a real difference in a growing company.
Behind this development is a long-term collaboration with Ondigital, with a strong focus on structure, transparency, and a shared decision-making foundation.
Three years of collaboration – from limited visibility to stable profitability
When Rawfoodshop began its collaboration with Ondigital three years ago, the company was in an expansion phase where the need for better visibility and consolidated financial data was clear. With multiple sales channels, increasing revenue, and growing complexity, a more holistic view of the business was required.
By bringing all relevant data together in a tailored reporting and analytics solution, the foundation was laid for improved control, clearer priorities, and more informed decision-making. This work has supported the development of stable, long-term profitability, with continued positive progress over time.
The past year: growth with control
The past year stands out in particular. In addition to strong revenue growth, Rawfoodshop also succeeded in improving profitability alongside that growth. Operating profit increased significantly, and the company entered the year with far better conditions to plan, monitor, and optimize its operations.
A key factor has been the ability to continuously track:
– cost development
– performance over time
– defined goals and KPIs
– the impact of different initiatives
All consolidated into one single tool, tailored to Rawfoodshop’s specific needs.
A reporting solution that simplifies everyday work
Instead of working across multiple systems and manual spreadsheets, Rawfoodshop now has full real-time visibility into its numbers. This has made follow-up both faster and more reliable, while also making decisions easier to anchor across the organization.
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Reporting that permeates the entire organization
Over time, reporting has become a shared tool across more parts of the organization—not just management and marketing. When everyone works from the same numbers, the effects quickly spread to other departments and lead to tangible operational improvements.
Procurement has been better structured through clearer follow-up of volumes, costs, and outcomes over time. At the same time, warehouse operations have been streamlined through improved planning and clearer follow-up—reducing capital tied up in inventory and improving overall profitability.
By continuously tracking performance in the reports, Rawfoodshop has been able to:
- identify bottlenecks in warehouse and logistics operations
- streamline procurement and inventory management
- improve collaboration across departments
- quickly see the impact of implemented changes
Making results visible directly in the reporting has also helped drive internal engagement. When the entire organization can see how improvements affect the numbers, reporting becomes more than a follow-up tool—it becomes a catalyst for change.
Numbers as the foundation for continued growth
For Rawfoodshop, reporting has evolved from a necessary evil into a strategic asset. With clear insights, shared numbers, and full transparency, the company now has a solid foundation for continued growth without losing control of profitability.
