Rawfoodshop, a green giant – wins the Swedish Di Gasell Master 2024!
Rawfoodshop is a Malmö-based e-commerce company with its own brand in the grocery and organic products sector. The Rawfoodshop brand stands for sustainability, innovation, and natural values at reasonable prices. The company was established in Malmö over a decade ago and has since flourished, achieving an annual turnover of approximately 100.000.000 SEK.
Additionally, Rawfoodshop and its founders, Rebecca Larsson (CEO) and Bo Larsson, have been recognized through several prestigious awards over the years, including:
And last but not least, Rawfoodshop has received the prestigious accolade of being named the DI Gazelle Master 2024, an achievement attained by only a select few companies. This recognition places them in an exclusive category of businesses that have consistently excelled in growth and leadership within their industry, year after year.
As a close partner to Rawfoodshop, it is both an honor and a joy to see them rewarded as the Di Gazelle Master. It is evidence of the hard work and dedication that permeates every aspect of their operations.
How has Ondigital contributed to Rawfoodshop's success?
During the last quarter of 2022, we at Ondigital were able to earn the trust to become Rawfoodshop’s new partner in digital marketing. We saw tremendous potential in the company and were committed to leveraging our expertise to elevate Rawfoodshop to new heights.
We implemented our advanced and dynamic report, tailored to Rawfoodshop’s needs and goals. Through regular analyses, follow-ups, and data-driven recommendations, we ensured a continuous progression forward. We took full responsibility spanning across digital marketing, including strategic campaign planning and efficient management of paid social and search engine marketing. Additionally, we served as a central support pillar in analyzing and addressing technical aspects of e-commerce and marketing.
Furthermore, we also played an active role in Rawfoodshop’s expansion into the Norwegian market in 2023. In addition to planning and managing digital marketing efforts, we contributed AI scripting for an automated, optimized, and successful launch.
The key factor? Reporting & close follow-up!
We have achieved impressive results with our efforts in digital marketing for Rawfoodshop throughout the year, and behind these successes lie many small steps forward, of course. But if we were to identify one key factor for our collaboration with Rawfoodshop, it would be: Reporting and close follow-up!
The advanced and dynamic report, with direct links from the business system and current channels, enabled us to make well-informed and data-driven decisions, whether it was about ups or downs along the way.
What sets Ondigital's report apart from a "regular" report?
The report, visualized with the help of Google Looker Studio, encompasses all aspects of the business, allowing users to view and filter data from B2B, B2C, store data, and for all markets together or individually. We also fetch product data from the ERP system BC (Microsoft Business Central) to enable us to track inventory levels, price updates, and more. The data behind the report is sourced directly from the BC business system to provide an accurate snapshot of the current situation and is linked with other data sources such as GA4, Meta, and Bing to track costs and ROAS/COS, distributed per channel, in real-time.
Furthermore, the report and our close follow-ups with Rawfoodshop provided us with the flexibility needed to quickly adapt to changes and make adjustments, particularly in marketing, laying the foundation for a sustainable future.
The growth in 2023 landed at over +30% year over year, resulting in profitability!
In 2023, Rawfoodshop has been able to demonstrate impressive growth of over 30% compared to the previous fiscal year, achieving strong profitability – which has led to the prestigious accolade as the DI Gazelle Master 2024.
We are incredibly proud to have earned the trust and opportunity to be Rawfoodshop’s partner on this journey and look forward to continuing our collaboration to achieve even greater success!
