How to Connect Microsoft Ads (formerly Bing Ads) to Looker Studio
Want to connect your Microsoft Ads data to Looker Studio without paying for expensive integration tools like Supermetrics or Funnel? In this step-by-step guide, we’ll show you how to quickly link your ad data using Ondigital’s custom Looker connector—no coding required, just the right data at a competitive price.
🧰 What You’ll Need:
- A Microsoft Ads account
- A Google account for Looker Studio
- An Ondigital account (automatically created during setup)
- A Subscription ID from Ondigital (for activation)
📊 Step-by-Step: Connect Microsoft Ads to Looker Studio
1. Open Looker Studio
Go to Looker Studio and either create a new report or open an existing one where you’d like to add Microsoft Ads data.
2. Add a New Data Source
Click on “Edit” > “Add Data “ in the toolbar.
3. Search for Ondigital’s Bing Ads Connector
Scroll to “Partner Connectors”, search for “Bing Ads”, and choose the connector provided by Ondigital / Digiraph AB.
Direct link to Ondigital’s connector
4. Authenticate Your Accounts
Click “Authorise” to connect Looker Studio with both your Google and Microsoft Ads accounts.
⚠️ Having trouble authenticating?
Try logging out of all Google accounts in your browser. Open a new tab → click your profile picture → select “Sign out of all accounts.” Then try again.
5. Choose a Subscription Plan from Ondigital
Go to https://data.ondigital.io/connector/microsoft-ads and select a plan.
💡 Pricing starts at just €5/month – includes a 7-day free trial!
6. Retrieve Your Subscription ID
After signing up:
Check your email to set your password
Log in at https://data.ondigital.io/login
In the left-hand menu, go to “Looker Connector Subscriptions”
Copy your Subscription ID
7. Finalize the Connection in Looker Studio
Back in Looker Studio:
Select your Microsoft Ads account
Paste your Subscription ID
Click “Add”
Done! You’re Ready to Build Your Looker Studio Dashboard 📊
Now your Microsoft Ads data is connected! Start visualizing it with:
Tables
Scorecards
Bar and pie charts
Date filters and other controls
You can display everything from CTR and conversions to ad groups and campaign budgets—fully customized to your needs.
🎨 Want a Head Start?
Download our pre-built Looker Studio template for Microsoft Ads here:
Why Choose Ondigital?
✅ Fast and easy setup for data visualization in Looker Studio
✅ Affordable pricing – starting at just €5/month
✅ No data stored (fully GDPR-compliant)
✅ Responsive support
✅ No contracts or hidden fees
✅ Frequent data refreshes – analyze in near real-time
🚀 Ready to Get Started?
It only takes a few minutes. Start using Ondigital’s Microsoft Ads connector here.
About Ondigital
Ondigital (Digiraph AB) builds secure Looker Studio connectors for ad platforms like Microsoft Ads, Meta, TikTok, and more. We also offer connectors to Google BigQuery—perfect for taking your data and analytics to a top-tier level. Our mission is to make advanced reporting accessible, affordable, and effortless — no fuss, just results.
