The best, most customisable and controllable method to add new feeds is by using dynamic feed links which contains your product data in XML format, as it’s widely used across most channels such as Meta, Google, Pinterest, TikTok and more. A dynamic XML feed is also always available online for your channels to read from, […]
Looker Studio Date Format Guide
In the realm of data analytics, presenting your data in a comprehensible and visually appealing manner is crucial. Looker Studio, a powerful tool for data visualization and business intelligence, offers various ways to format date dimensions to suit your reporting needs. This guide delves into the practical aspects of manipulating date formats in Looker Studio, […]
Unlocking the full potential of your advertising budget with GA4 and server-side tracking
Introduction In the competitive digital advertising landscape, every bit of data is crucial for making informed decisions. The advent of Google Analytics 4 (GA4) has brought about a paradigm shift in how businesses can track and analyze their website traffic, especially e-commerce transactions. One of the salient features of GA4 is its enhanced tracking capabilities, […]