Polisprylar.se increased its revenue by 43% in 2025
Data-driven growth built on our reporting solution
Throughout our collaboration with Polisprylar.se, Ondigital has operated based on the same fundamental approach that underpins all our projects: driving growth through well-founded decisions based on reliable, consolidated data. For Polisprylar, this way of working has been a key factor in the strong growth achieved over the year.
One shared source of truth for revenue
The core of the reporting solution is that the business system serves as the source of truth for all sales data. This means that all analysis of growth, product performance, and channel effectiveness is always based on actual webshop sales.
Data from other platforms, such as GA4, Google Ads, and Meta, is used as complementary sources to understand behavior and impact—but never as the definitive measure of sales. This ensures:
A consistent and comparable view of the business over time
A shared decision-making foundation for all stakeholders
Growth decisions based on verified data
This structure has been essential for scaling marketing in a controlled and effective way.
The report as a foundation for scaling and adjustments
Over the year, the report has served as an active working tool and formed the basis for ongoing adjustments in marketing. When potential has been identified, budgets could be scaled up, while the impact was systematically monitored afterward.
Alongside these adjustments, we have also tracked how the changes affect the business as a whole, including how profitability develops as marketing investments increase. This has made it possible to ensure that growth occurs in a sustainable way, without losing control over the business’s finances.
In-depth analysis of Meta attribution
A key part of the growth strategy has been the analysis of different attribution windows within Meta. By comparing, for example, shorter and longer click windows, we have gained a more nuanced understanding of how advertising contributes to sales.
This analysis has:
Revealed potential that is not always visible in standard reports
Provided a deeper understanding of the customer journey and its length
Created a more reliable foundation for scaling advertising further
Growth based on insights – not assumptions
The results of the collaboration with Polisprylar clearly demonstrate how Ondigital’s reporting solution enables strong growth through data-driven decisions. By collecting, structuring, and analyzing the right data, the business has been able to develop methodically, with full control over the impact of every adjustment.
The reporting solution has played a central role in the partnership, making it possible to grow the business based on insights—while maintaining full transparency in tracking how changes affect the business as a whole.
