Shopify Project with IKIGAI MODE: An E-commerce that Celebrates Beauty in All Shapes and Sizes
IKIGAI Mode is a new online store offering handpicked clothing for all ages and sizes, with a focus on both quality and accessibility. The vision behind IKIGAI Mode is to create an inclusive experience that celebrates the beauty of diversity and boosts customers’ confidence, regardless of age, height, shape, or weight. Through small adjustments, every garment can be tailored to fit most people.
Founder Kettie Petersen, who also runs the physical IKIGAI Mode store in Vellinge, is passionate about showing that fashion has no boundaries. She has carefully selected clothing that combines modern trends with timeless design, creating a space where everyone can feel beautiful and comfortable in what they wear. Kettie’s personal commitment and keen eye for detail are reflected in every garment, and her vision of breaking down unwritten rules about body and style has now expanded from the physical store to the digital world.
Project Kick-off
The collaboration with Kettie began with a meeting at our office in Malmö, where we discussed her vision for IKIGAI Mode. She wanted to create a webshop where the clothing and models could truly stand out, while also ensuring the design felt personal and aligned with her brand. IKIGAI has two branches: Mode (fashion) and Fitness. Not long ago, we at Ondigital also built the IKIGAI Fitness e-commerce site. You can read more about it here: www.ikigaifitness.se.
Collaboration and Creation
Based on Kettie’s wishes and our experience, we chose Shopify as the platform for IKIGAI Mode, just as we did for IKIGAI Fitness. Shopify offers a simple and scalable solution for both small and large businesses, making it the natural choice for e-commerce today. Together with Kettie, we selected a theme and design that highlights both the clothing and the models, creating a visually engaging experience for visitors.
We developed a clear project plan, dividing responsibilities and setting timelines, giving Kettie full transparency in every step of the process. Through close collaboration, we ensured that every detail on the site matched Kettie’s brand identity and vision.
During the Process
While Ondigital focused on building and optimizing the webshop, Kettie concentrated on the creative side. She organized product photoshoots to showcase each garment in a way that truly highlighted their quality and details. Kettie ensured that each image reflected the vision IKIGAI Mode stands for – clothing that fits everyone, regardless of body type or age. This parallel work on both the digital platform and the visual content helped create a harmonious synergy from the physical store to online sales, ensuring Kettie was ready to meet her customers’ needs from day one.
Communication: The Key to Success
Throughout the entire process, we maintained an open dialogue with Kettie, regularly checking progress to ensure her vision became a reality. Our close communication was one of the most crucial factors for a successful project, allowing us to quickly and effectively resolve any questions.
Launch and Continued Success
After a productive collaboration, IKIGAI Mode was launched. Thanks to Kettie’s strong social media presence and her established customer base from the physical store, the first orders started coming in shortly after launch. We are confident that, like IKIGAI Fitness, IKIGAI Mode will continue to grow and achieve great success online.
At Ondigital, we are proud to have delivered a user-friendly and beautiful e-commerce solution for IKIGAI Mode and look forward to supporting their journey forward.
