About our Facebook Ads Data Studio Connector

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Get your Data Studio report to the next level - Visualize Facebook Ads data & gain valuable insights πŸ™ŒπŸ½

Using a connector for facebook has many benefits. In addition to the possibility to join your facebook ads data together with e.g revenue from Google Analytics, you can also see your performance data from different view points. Facebook Ads, for example – never measures last click events. So the action data facebook shows might never even have occured on the same click to your website. However, as facebook is a so called “outreach” channel, you may gain other extremely valuable insights about how your advertising affects your overall result. We made sure to include multiple of these so called “attribution windows”, so you can understand how much revenue can be attributed to facebook given different time frames. Good huh??Β 

Available metrics and how you can use them

The available “base” metrics & dimensions are:

Metrics:

  • Amount Spent
  • Revenue
  • Revenue (1 day click)
  • Revenue (7 day click)
  • Added payment info
  • App installs
  • Applications submitted
  •  Checkouts initiated
  • Initiated checkout value
  • Contacts
  • CPL (Cost per lead)
  • Credit spends
  • Landing page views
  • Link clicks
  • Clicks
  • Cost per purchase
  • CPC (cost per click)
  • CPM (cost per thousand impressions)
  • CTR (Click through rate) 
  • New messaging conversations
  • Messaging conversations
  • Page likes
  • Registrations completed
  • Searches
  • Thruplays
  • Trials started
  • Impressions
  • Reach
  • ROAS
  • ROAS (1 day click)
  • Transactions
  • Transactions (1 day click)
  • Transactions (7 day click)
  • Frequency
  • Leads
  • Adds to cart
  • Post engagements

Dimensions:

  • Date
  • Account name
  • Account currency
  • Campaign name
  • Campaign ID
  • Campaign Status
  • Adset name
  • Adset ID
  • Ad name
  • Ad ID
  • Age
  • Gender
  • Objective
  • Optimization Goal
  • Quality Ranking

We always work on making our service better, if you’d like us to add more metrics, dimensions, or breakdowns, please don’t hesitate to reach out at hello@ondigital.io.