Help Center
Questions? Answers ↓
Here you’ll find answers to some of the most common questions we receive. If you can’t find the answer you’re looking for, don’t hesitate to contact us—we always respond within 24 hours.
Product & Functionality
The biggest advantage of Ondigital’s Business Control Tower is that it gives you full control over your data and reporting — fully automated. We collect, structure, and visualize all your data from multiple sources (such as e-commerce, advertising, CRM, and finance) in one unified, always up-to-date dashboard. This means:
You eliminate manual exports and spreadsheet work
Everyone in the organization works from the same “single source of truth” with consistent numbers
You gain a holistic view that makes it easier to make fast, data-driven decisions
Time is freed up from administration and spent on truly value-creating analysis and strategy
The Business Control Tower is designed to serve as a daily decision-support tool for both leadership and operational teams, with a strong focus on transparency, structure, and fast access to the right insights. All business data—from areas such as e-commerce, marketing, CRM, and finance—is collected, quality-assured, and structured in BigQuery, enabling very fast load times, high data accuracy, and a stable foundation for analysis. The data is then visualized in clear, user-friendly reports in Looker Studio.
The result is a shared reporting layer where the entire organization works from the same numbers, with the ability to filter and analyze data by market, channel, product, or time period—without manual work or conflicting figures.
Unlike traditional BI tools, the Business Control Tower is not just a visualization layer—it is a complete, business-ready end-to-end solution.
We take responsibility for the entire data chain: data collection, structuring, quality assurance, and reporting
Everyone works from the same data foundation, eliminating conflicting numbers
The solution is built around business and e-commerce logic—not generic dashboards
No manual exports or internal technical maintenance are required
Tailored views for different roles, while maintaining a shared single source of truth
The result is faster decision-making, less administration, and more time spent on analysis and strategy—instead of reconciling numbers.
Pretty much everything you need.
In addition to the most common KPIs—such as total revenue, costs, orders, sessions, number of products sold, cart size, returning customers, conversion rate (CR), average order value (AOV), cost of sale (COS), margin, and profit—you can filter and analyze data in virtually unlimited ways, with fast load times. For example, you can track:
Revenue and profitability by market, channel, or campaign
Product and category performance over time
Customer lifetime value (CLV)
Behavior of new vs. returning customers
Campaign ROI and marketing contribution
Inventory turnover, inventory value, and DIS (Days in Stock)
Order and delivery status
Untraced rate, increasing transparency in data quality and tracking
Variance analysis and trends over time
…and much more.
Ondigital Connect is Ondigital’s proprietary data platform and the backbone of our entire data delivery. Through the platform, data flows from multiple sources—such as ERP systems, marketing platforms, CRM, and other business-critical systems—into BigQuery.
Ondigital Connect replaces several separate tools with a unified, powerful, and easy-to-use platform for data integrations.
Integration & Data
In principle, almost anything. As long as a system or platform has an API, we can integrate it with Ondigital Connect. If a ready-made integration doesn’t already exist, we’ll build one for you.
We offer pre-built integrations with many of the most common e-commerce platforms, marketplaces, and advertising systems, such as:
Shopify, WooCommerce, Magento, Meta, Google, Bing, LinkedIn, Instagram, Pinterest, TikTok, Prisjakt — and many more.
👉 View all available integrations here.
The data is updated once per day. We schedule automated updates in Ondigital Connect to ensure your dashboards always reflect the latest available data.
Yes. We have experience building dashboards for groups and organizations operating across multiple markets. You get a clear, consolidated overview and can easily filter and drill down into individual markets directly within the report.
Yes. We follow modern, GDPR-compliant practices and only collect data when you explicitly choose to connect your systems.
The data is not stored locally with us. With our solution, data is pulled directly from your data sources and flows through our system into Ondigital’s BigQuery environment on Google Cloud, where it is structured and quality-assured before being visualized in the dashboard. You retain full ownership of your data, and it is handled according to agreed access and security policies.
This setup ensures a secure, GDPR-compliant, and transparent data flow.
Yes. Ondigital acts solely as a data processor and handles the data on your behalf. By default, data is stored and processed in Ondigital’s BigQuery environment.
If required, the data can also be handled directly in the customer’s own BigQuery environment.
Users & Access
Anyone who needs to understand how the business is actually performing.
The solution is designed for a wide range of roles—from CMOs and E-commerce Managers to COOs, product and purchasing teams, as well as executive leadership. Everyone works from the same data foundation, while still being able to filter and analyze the data based on their specific needs.
The Business Control Tower brings all business-critical data into one place and replaces manual work, exports, and double checks.
In many organizations today, 10+ hours per month are spent manually collecting and consolidating data from multiple systems such as e-commerce, advertising, CRM, and finance. At the same time, different teams often work in five or more systems with numbers that don’t align—leading to conflicting insights, multiple versions of ROAS, and uncertainty around what is actually correct.
With the Business Control Tower, the entire organization gets:
A shared data foundation and a single source of truth
Automatically updated data with no manual exports
Consistent numbers, regardless of who is viewing the data
Faster answers to questions and less time spent troubleshooting
The result is less time spent on administration and firefighting—and more time focused on analysis, strategy, and business development.
Yes. The dashboard is fully tailored to your needs and can be divided into different views for, for example, leadership, marketing, and finance. Each role gets access to the KPIs and insights relevant to their area of responsibility—while everyone still works from the same underlying data foundation.
Up to 1,500 email addresses can be granted access to the same dashboard, making it easy to share insights across the entire organization.
Implementation & Onboarding
Getting started typically takes anywhere from a few days up to around two weeks, depending on the number of integrations and the level of any required customization.
If a new integration is needed, lead times from third-party providers may extend the timeline.
Yes. We support you throughout the entire process—from data collection and modeling to building and structuring the dashboard. If needed, we also offer analytical support as a service.
No. We handle the entire implementation process—from setting up integrations to delivering a fully ready solution.
The onboarding process is simple, structured, and fully supported from start to finish.
Initial meeting & needs assessment
Onboarding begins with an initial meeting where we review your business goals, the platforms you use (such as e-commerce platforms, ERP, marketing channels, and analytics), and the challenges you want to solve. The goal is to understand your situation and what you need to get out of your data.
Demo & solution proposal
Based on your needs, we demonstrate how the solution works in practice—where the data comes from, how often it is updated, and how the dashboard can be tailored to your business. We also walk through what’s included in the solution and recommend relevant KPIs.
Decision & kickoff
Once you decide to move forward, we collect the necessary information and begin the implementation. You don’t need to handle anything technical—we take full responsibility for the setup.
Implementation & data integrations
We connect your data sources, set up data models, and build the reporting based on the agreed requirements. The data is quality-assured and structured to ensure the reports are fast, reliable, and easy to use.
Review & training
When the reports are ready, we schedule a walkthrough session where we explain how everything works, how to interpret the numbers, and how to use the reports effectively in day-to-day operations.
Ongoing support (optional)
After onboarding, you can use the reports independently or choose to complement them with ongoing analytical support. This includes regular follow-ups, insight identification, and support in making better data-driven decisions.
Timeline
Getting started typically takes anywhere from a few days up to around two weeks, depending on the number of integrations and any required customization.
Agreement & Support
Our analytics solution starts at around €490 per month and is tailored to your needs. Pricing depends on the volume of data handled and the number of integrations included, with packages ranging up to approximately €2,900 per month.
For individual Google Looker Studio connectors, please see pricing here.
No. The service is offered on a month-to-month basis with no long-term commitment. You can cancel at any time, and if you’re not satisfied with the dashboard, you can end the service within the same month.
We always respond within 24 hours. If an issue related to the dashboard arises, we prioritize the case and resolve it as quickly as possible—we understand the importance of fast and reliable support.
For customizations or new integrations, implementation typically takes up to one week, and in some cases up to two weeks, depending on scope and complexity.