Visualization & KPIs

Where data becomes
the basis for decisions

In Business Control Tower, custom dashboards are built in Google Looker Studio, giving you a complete overview of sales, inventory, channels, and performance, all within a single interface.

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Here’s how you get full control
over your e-commerce

From numbers to structure

All companies have numbers. Few have structure.

We design dashboards built for how e-commerce actually works:

  • A clear overview with the business’s key KPIs
  • Ability to track performance over day, week, and month
  • Inventory insights showing when action is needed and how it impacts sales
  • In-depth analysis at product and variant level
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KPIs that the whole
team can understand

A dashboard is only valuable if it’s used and everyone is moving together. One shared view, one single truth.

That’s why we build the KPI structure so that:

  • Management sees the business direction
  • Marketing sees the impact of channels on total sales
  • Purchasing sees how inventory levels impact sales and DSI
  • Finance sees the same numbers as everyone else
KPIs

Built for action

Visualization isn’t the end goal, it’s the starting point for better decisions.

With the right KPIs at the right level, you can:

  • Spot trends early
  • Gain a true overall view
  • Perform fast and effective analyses with the right data
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Here’s what the dashboard looks like

Timmy shows!
Get a glimpse of the dashboard

In the video, Timmy demonstrates how the dashboard works in practice. Here you can see the key views: overview, channel performance, profitability, product and campaign-level data, and trend analysis, all gathered in one place to give you full control and insight.

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Customer reviews

All relevant data is
collected in one single place

“We have worked with Ondigital on our marketing, and one of the greatest values has been their tailored reporting solution. It has truly simplified our work — all relevant data is collected in one single place, making it easy to follow up, make adjustments, and quickly see results. We now have much better control over our costs and can easily track our goals and KPIs in real time. Being able to gain an overview of and optimize our different marketing channels in a structured and data-driven way has made a significant difference for us. Ondigital is an excellent choice for companies that want to take control of their numbers, follow up on their goals, and drive growth based on clear insights.”
Louise Danell
Rawfoodshop
"We have recently started using Ondigital's tools and have been very satisfied so far. The support is especially fast and helpful. We highly recommend them!"
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Felix
Apace
"We use their connectors with great success — an excellent alternative to Supermetrics. We ran into a few minor issues but received very quick and helpful support to resolve them. Fantastic service!"
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Mathias
Adlead
FAQ

Questions? Answers ↓

We know questions can come up. Here are some common answers that may help you.

We walk you through how Ondigital streamlines your entire e-commerce data journey, from data collection and unification to reporting and actionable insights. You’ll also see real-world examples and results from other brands.

Approximately 20–30 minutes. If you would like a deeper technical walkthrough, we can extend the session — but only if you prefer to do so.

E-commerce companies with annual revenue exceeding €2 million that are looking for a complete reporting solution, strong decision support, and a smarter analytics setup.

Yes. We follow modern, GDPR-compliant security standards and only access data when you choose to connect your systems.

Yes. Through our platform, we offer native integrations with Shopify, WooCommerce, Magento, and a wide range of ERP systems.

Start your journey toward complete business control

Take control of
your data

Get started quickly — often in just a few days

We help you kickstart your data-driven growth without lengthy IT projects. We handle all technical integrations for you, so you can focus on the insights.

We collect, combine, visualize, and analyze all your data in a single solution — no manual hassle, conflicting numbers, or unnecessary detours. Missing a system? No problem — we can easily add new integrations as needed.

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