187,6% ökad omsättning på 5 månader tack vare bra rapportering
Growing revenue is rarely about doing more, it’s about doing the right things, at the right time, based on the right data.
In this case study, we break down how Stödstrumpan increased its revenue by 187.6% in just five months by shifting from channel-based decisions to a fully data-driven growth strategy with our report solution. By building trust in their data, reallocating ad spend toward what actually performed, and methodically scaling new channels, the business unlocked sustainable growth without sacrificing profitability.
This case highlights what becomes possible when clarity replaces assumptions and data becomes the foundation for every decision.
Step 1: Building clarity and trust in the data
The foundation of the project was a robust and transparent data setup.
Using a BigQuery-based reporting solution combined with careful data stitching, all marketing and sales data was consolidated into a single source of truth. This enabled:
- A holistic view of all channels
- Clear understanding of performance over time
- Deep-dive analysis at both strategic and tactical levels
This step delivered:
- Clarity
- Confidence
- Trust in the data
When data is reliable and easily accessible, decisions can be made faster and with greater precision. All insights were available within seconds without manual spreadsheets or juggling multiple tools.
Step 2: Quick wins by focusing on what works
The analysis revealed that Google Ads was a major revenue driver — but also inefficiently managed. Approximately 10% of keywords were responsible for more than 90% of non-brand revenue.
By:
- Scaling budgets on high-performing keywords and products
- Cutting spend on underperforming areas
Stödstrumpan experienced an immediate uplift in revenue while profit margins increased at the same time.
Step 3: Unlocking new volume and scaling growth
Google Ads alone had a natural ceiling. To continue scaling, additional channels needed to contribute.
Meta Ads was identified as an opportunity. Previous spend and results were both low, so the channel strategy was rebuilt:
- UGC content was produced
- Traffic campaigns were launched
- Consistent remarketing was implemented with a frequency of 4–5 per month
Since most conversions occurred on a 7-day click attribution window or later, a two-week test was launched where Meta spend was quadrupled. A short-term dip in profit margin was expected but with full confidence in the data, the test could be executed methodically.
The outcome:
- Increased sales volume
- Clear spillover effects across channels
- More leads in Klaviyo
- Higher demand in Google Search
- Stronger Meta Ads attribution
Budgets have since been increased gradually and strategically over time.
The Results
- Revenue: +187.6%
- Profitability: Improved despite higher ad spend
- Scalability: Multiple channels contributing to growth
- Decision-making: Confident, data-driven, and proactive
Key Takeaways
- Proper data management can save significant time and capital
- When you truly understand your numbers, you stop reacting and start scaling
- Clarity in data creates confidence in execution
